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The web site had the following on the homepage, "Responsive Television Lighting that Reacts to the Color Pixels on Your Screen! How Does it Work? LED lights placed on the back of your television react to whatever you are watching at 60 fs! Imagine your television bigger, brighter and easier on your eyes." We noticed that the web page said " The effect is a new home theater immersive experience that drastically improves TV, movies, and video games." It also said " As long as your TV has HDMI, DreamScreen will capture your show and enhance your television! Signup for DreamScreen Updates! DreamScreen uses ." The header had Television Lighting as the highest ranking optimized keyword. This keyword is followed by Responsive LED Backlighting, Home Theatre Lighting, and Ambient Lighting which isn't as urgent as Television Lighting.